Ultra-processed foods (UPFs) are industrially made products that are constructed from additives and food-derived ingredients rather than whole foods. Research shows high consumption of UPFs is linked to significantly higher risk of heart attack, obesity, Type 2 diabetes, and generally bad health. Nevertheless, roughly 70% of North American food supply classifies as ultra-processed, and about 60% of the average adult’s daily caloric intake and nearly 67% for youth come from UPFs. These items are often the most affordable choice for consumers, costing roughly $0.55 per 100 calories compared to $1.45 for unprocessed whole foods.